The Economic Impact of Bad Bunny’s Puerto Rico Residency: How One Artist Generated Hundreds of Millions for the Island

Bad Bunny’s residency in Puerto Rico wasn’t just a concert series — it became one of the largest cultural economic events in the island’s history. With over 600,000 attendees and economic impact estimates reaching as high as $700M, the concerts transformed tourism, boosted local businesses, and showcased the power of Puerto Rico’s creative economy. Here’s what the data reveals.

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